SNAMAS 2009 @ AISB Convention

Social Networks and Multiagent Systems Symposium

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Edinborgh Castle

You are cordially invited to participate in the first

Symposium on Social Networks and Multiagent Systems,

to be held April 6-9, 2009 at the Heriot-Watt University,

Edinburgh (Scotland).

INVITED SPEAKER: Kathleen M. Carley

TITLE: Memes and Schemes: Studying Information and Belief Diffusion Using Multi-Agent Dynamic Network Simulation

ABSTRACT: How should information be communicated to maximize impact and change in a population? Is the web or radio more effective? This question is addressed using a multi-agent dynamic-network simulation. The key feature that makes linking social network and multi-agent simulation models is the forecasting of social change using a learning mechanism coupled with a set of interaction logics defined in terms of the the agent's position in the meta-network linking agents, expertise, and activities. For these virtual experiments the population and it's "social network" are estimated using census data and the initial distribution of sentiment and information are estimated from open-source data. Results related to the relative effectiveness of communication via alternative telecommunication technologies on the diffusion of information, beliefs, and the impact on behavior are described in general and by sub-groups in the community for different types of network topologies.